Ad campaign
Ad campaign /Advertising campaign
Ad Campaign | Advertising Campaign | Digital Ads | Advertisement
Unitary and coordinated set of advertising services actions, programmed in time and space, which take place through different channels and media supports and which aim to achieve the company’s objectives. Example: local/national campaign (eng. – regional or national campaign) to launch a new product (aims to exercise a strong influence on the target market – to inform, popularize and test the brand), awareness raising and improvement campaign of the brand image, etc.
Running An Ad Campaign / Advertising Campaign Requires The Implementation
After you have established the main objective, therefore it is recommended to think about something more specific. For example, get 50 new newsletter subscribers next month or increase sales in a product category by x% in 3 months.
Regardless of your chosen goal, you also need to consider a realistic budget. In general, small companies can invest 15-20% of their revenue in campaigns, and big, already known companies can invest 5-15%. Of course, the final decision is yours.