Of these findings for managers of marketing to help support . The implementation of marketing campaigns in Pakistan. The research also suggests actions that should considered to improve brand recognition. And improve corporate image since both factors influence the effect of CRM-related. Campaigns on consumers’ purchasing plans. This study aids in the development of in the marketing literature. That suggests a role for branding awareness and image of the company on CRM marketing. Campaigns and buying plans. This role of mediation was under-researched in prior research. Additionally, it aids in closing the gap in empirical research in this area. That is mainly because of the different attitudes of consumers. In countries that are less developed, such as Pakistan.