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How to Get More SEO Jobs on Upwork

How to Get More SEO Jobs on Upwork

As a freelancer SEO consultant, getting jobs on Upwork is crucial to your success. However, with so many competitors on the platform, it can be challenging to stand out and get the jobs you want. In this article, we will provide you with actionable tips to increase your chances of getting more SEO jobs on Upwork.

1. Optimize Your Upwork Profile

The first step to getting more SEO jobs on Upwork is to optimize your Upwork profile. This means creating a profile that is complete, professional, and optimized for SEO. Here are a few tips to help you optimize your Upwork profile:

  • Use a professional profile photo that shows your face clearly
  • Write a strong profile headline that highlights your expertise
  • Write a compelling profile overview that showcases your skills and experience
  • Use relevant keywords throughout your profile to improve your SEO

2. Build a Strong Portfolio

Having a strong portfolio is essential to showcase your expertise to potential clients. Your portfolio should include your best work, and it should be easy to navigate. Here are some tips to help you build a strong portfolio:

  • Include a variety of work that demonstrates your skills
  • Highlight your best work at the top of your portfolio
  • Use visuals to make your portfolio more engaging
  • Include case studies that demonstrate the results you achieved for your clients

3. Apply to Relevant Jobs

When applying to jobs on Upwork, it’s essential to apply to jobs that are relevant to your skills and experience. This will increase your chances of getting hired and help you build a strong reputation on the platform. Here are some tips to help you apply to relevant jobs:

  • Use Upwork’s job search filters to find jobs that match your skills
  • Read the job description carefully to ensure you are a good fit
  • Customize your cover letter for each job you apply to
  • Highlight your relevant skills and experience in your cover letter

4. Provide Excellent Customer Service

Providing excellent customer service is crucial to building a strong reputation on Upwork. This means communicating clearly and promptly with clients, delivering high-quality work, and being responsive to feedback. Here are some tips to help you provide excellent customer service:

  • Set clear expectations with clients about deliverables and timelines
  • Communicate regularly with clients to keep them updated on your progress
  • Deliver high-quality work that meets or exceeds the client’s expectations
  • Be responsive to feedback and make changes as needed

5. Build Strong Relationships with Clients

Building strong relationships with clients is key to getting repeat business on Upwork. This means going above and beyond to deliver exceptional service, communicating proactively with clients, and being responsive to their needs. Here are some tips to help you build strong relationships with clients:

  • Be proactive in your communication with clients
  • Show genuine interest in your clients’ businesses and goals
  • Be responsive to their needs and requests
  • Deliver high-quality work that exceeds their expectations


Getting more SEO jobs on Upwork requires a combination of a strong profile, a strong portfolio, applying to relevant jobs, providing excellent customer service, and building strong relationships with clients. By following the tips we provided in this article, you can increase your chances of getting more SEO jobs on Upwork and building a successful freelance career.

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