How to Choose a WordPress Theme That Outranks Your Competitors

How to Choose a WordPress Theme That Outranks Your Competitors. At SEO XOOM, we understand the importance of having a website that not only looks great but also performs well. A website is your online business card, and it is crucial to make a good first impression. That’s why we’ve created this comprehensive guide to help you choose the best WordPress theme for your website. In this article, we’ll cover the dos and don’ts of WordPress themes, and provide tips to help you outrank other websites on Google.

Do: Choose a Theme that Fits Your Business Needs

The first step in choosing a WordPress theme is to identify your business needs. Are you a blogger, an e-commerce store, or a service provider? Once you have a clear understanding of your business needs, you can search for a theme that fits those needs. The theme you choose should be user-friendly, visually appealing, and should have the necessary features to support your business goals.

Don’t: Choose a Theme Based Solely on Looks

Although having a visually appealing website is important, it is not the only factor to consider when choosing a WordPress theme. You should also consider the functionality and performance of the theme. A theme that looks great but performs poorly can negatively affect your website’s user experience, which can impact your website’s search engine rankings.

Do: Choose a Responsive Theme

A responsive theme is one that adjusts to fit the screen size of the device being used to view the website. With more and more people accessing the internet through their smartphones and tablets, having a responsive website is essential. Google also considers mobile-friendliness as a ranking factor, so choosing a responsive theme can help improve your website’s search engine rankings.

Don’t: Choose a Theme with Too Many Features

While it may be tempting to choose a theme with all the bells and whistles, too many features can slow down your website’s load time. A slow website can negatively impact your search engine rankings, so it’s important to choose a theme that is feature-rich but not bloated with unnecessary features.

Do: Choose a Well-Coded Theme

The code behind your WordPress theme is essential to your website’s performance. A well-coded theme can improve your website’s speed and reduce the chances of security issues. A poorly coded theme, on the other hand, can slow down your website, cause security vulnerabilities, and negatively impact your search engine rankings.

Don’t: Choose a Theme Without Considering SEO

When choosing a WordPress theme, it’s important to consider the theme’s SEO compatibility. A theme with clean code and proper use of header tags can positively impact your website’s search engine rankings. A theme with poor SEO compatibility, on the other hand, can negatively impact your website’s search engine rankings.


Choosing the right WordPress theme for your website is essential to its success. By following the dos and don’ts we’ve outlined in this article, you can choose a theme that fits your business needs, is visually appealing, and performs well. By choosing a theme that is responsive, well-coded, and SEO-friendly, you can improve your website’s search engine rankings and outrank other websites in your niche.

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