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Search engine optimization (SEO) is the process of improving the volume. Or quality of traffic to a website from search engines through “natural”. Or non-paid search results. As opposed to search engine marketing. SEO can target various kinds of search including image search. Local search, video search, etc. Optimizing a website primarily involves editing its content. And HTML and associated coding to increase its relevance for specific keywords. words, and to remove barriers to indexing by search engines. Search engine optimizers may offer SEO as a standalone service. Or as part of more broad marketing campaign. Because effective SEO may must changes to the site’s HTML source code. SEO tactics can incorporated into site development and design.
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In brief leading search engines such as Google and Yahoo! use page crawlers for their algorithmic search results. Pages that are linked to other indexed. Search engine pages do not need to be submitted because they are found automatically. The two main directories, Yahoo Directory and Open Directory Project. Require manual submission and review. Of course Google offers Google Webmaster Tools for which you can create. And submit an XML Sitemap feed for free to ensure that all pages are found. Especially pages that cannot be automatically discovered by links.
Digital marketing can be defined by SEO XOOM is as marketing your product and service on any digital platform including Google Search, Social Media and Whats-app. Remember, online success comes from partnering with an experienced digital marketing company and choosing a mix of digital platforms that best suit your marketing goals.