As a business owner or marketer, you’re always looking for ways to improve your Google Ads performance. One way to do this is by using ad extensions. Ad extensions are additional pieces of information that can appear below your ad and provide users with more relevant information about your business. In this article, we’ll explore four different types of ad extensions you can use to improve your Google Ads performance.
- Add Sitelinks
Sitelinks are additional links that appear below your ad and lead users to specific pages on your website. They provide users with more options to engage with your website and can improve your click-through rates. When creating sitelinks, make sure they are relevant to the ad and provide value to the user. You can also use sitelinks to highlight promotions or discounts. - Use Callout Extensions
Callout extensions are short, non-clickable phrases that appear below your ad and provide additional information about your business. Use callout extensions to highlight unique selling propositions, promotions, or special offers. Keep your callout extensions short and to the point, as they should quickly convey the benefits of your product or service. - Utilize Structured Snippets
Structured snippets provide users with more detailed information about your business. They appear below your ad and can include categories such as services, brands, or styles. Use structured snippets to highlight specific offerings or product categories. Make sure your structured snippets are relevant to the ad and provide value to the user. - Include Location Extensions
If you have a physical location, location extensions are a must-have. They display your address, phone number, and a map marker below your ad. This information makes it easy for users to find your business and can improve your click-through rates. Make sure your location extensions are accurate and up-to-date to avoid confusing or frustrating potential customers.
In conclusion, using ad extensions can improve the performance of your Google Ads by providing users with more relevant information about your business. Add sitelinks to give users more options to engage with your website, use callout extensions to highlight unique selling propositions, utilize structured snippets to provide more detailed information, and include location extensions to make it easy for users to find your physical location. By using these ad extensions, you can improve your Google Ads performance and increase your chances of converting users into customers.
