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Types of Keywords to Consider for Your SEO Strategy

Keywords to Consider for Your SEO Strategy

Learn about the different types of keywords that you should consider when creating your SEO strategy. From short-tail and long-tail keywords to branded and location-based keywords, find out how to use them to your advantage.

Keywords are an essential element of any SEO strategy. They help search engines understand the content on your website, and they make it easier for users to find what they’re looking for. However, not all keywords are created equal. In this article, we will explore the different types of keywords that you should consider for your strategy.

3.1 Short-tail Keywords

Short-tail keywords, also known as head keywords, are brief phrases consisting of one or two words that are highly searched on search engines. They are usually broad and general, making them highly competitive. Because of their popularity, ranking for these keywords can be difficult. However, targeting short-tail keywords can drive a lot of traffic to your website, and it can help to establish brand awareness.

For example, if you sell sports shoes, short-tail keywords like “sports shoes” or “running shoes” could be relevant to your business.

3.2 Long-tail Keywords

Long-tail keywords are more specific than short-tail keywords, consisting of three or more words. They are less competitive but can drive high-converting traffic to your website. Because they are more specific, they also have less search volume than short-tail keywords. However, they are a great way to target users who are looking for exactly what you offer.

For example, if you sell running shoes, long-tail keywords like “women’s running shoes for flat feet” or “lightweight men’s trail running shoes” are more specific and relevant to your audience.

3.3 Branded Keywords

Branded keywords include the name of your business, products, or services. They help to establish brand awareness and create loyalty among your audience. Branded keywords are usually less competitive because your business already ranks for them.

For example, if your business is called “ABC Shoes,” branded keywords would be “ABC shoes” or “ABC shoes for women.”

3.4 Generic Keywords

Generic keywords are broad, high-level keywords that are not specific to your business. They usually have a high search volume, making them highly competitive. However, generic keywords can help to drive brand awareness and attract new customers to your website.

For example, generic keywords in the fashion industry might be “trendy dresses” or “affordable shoes.”

3.5 Location-Based Keywords

Location-based keywords are used to target customers in a specific geographic area. They can be useful for businesses with a physical location or for those targeting a specific region. By using location-based keywords, you can attract local customers to your website and increase foot traffic to your brick-and-mortar location.

For example, if you run a pizza restaurant in New York, location-based keywords like “pizza restaurant New York” or “best pizza in New York” can attract local customers to your business.


Keywords are a crucial aspect of your SEO strategy. By incorporating different types of keywords, you can reach a broader audience, drive more traffic to your website, and establish brand awareness. Remember to focus on the intent behind the keywords you choose, target keywords with lower competition, and use them strategically throughout your website. With a well-planned keyword strategy, you can stay ahead of the competition and bring more visibility to your website.

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