Guide to using blogging to grow a business

Guide to using blogging to grow a business, When you’re building a business from scratch, it’s important to consider multiple marketing techniques to get your message out there. 

One way to do this is by blogging. Business blogging has many benefits, including: 

  • Increasing online exposure to your brand 
  • Achieving better search results 
  • Attracting more leads 
  • Building trust with your customers 
  • Improving your brand’s reputation 

But, the reality is, there’s lots of competition. In every niche, there are lots of other brands trying to stand out. This means that you need to understand the best blogging practices to grow business.

What should you write about?

This is the first challenge that comes with writing a blog: knowing what to write about. Firstly, you should aim to create some “evergreen” content. This is content that can be recycled. It should be informative and always relevant so it can be reused. 

Doing this will save you a lot of time, as you won’t need to spend hours researching, writing, and publishing new articles as often. You can simply repurpose old ones. 

In addition to this, you can use the following types of posts: 

  • Industry news – You can write about issues and news subjects that are currently affecting your industry. This will be of interest to your customers and shows your expertise. 
  • Guides or how-tos – These can be time-consuming to produce, but they add a lot of value. Start by writing about subjects your target audience are interested in. 
  • FAQs – This is another type of post that will be valuable to your readers. Plus, it’s easy to write as you can use your existing frequently asked questions as inspiration. 
  • Infographic posts – If your business uses a lot of statistics or figures in its marketing, using infographics alongside text makes your posts more engaging. 

If you’re not sure what your audience is interested in, you can find out by using online forums. You can also utilize tools like BuzzSumo to find out what content is currently performing well. 

Lastly, if you’re not sure what to write about or need ideas for topics, you can use an online topic generator tool like Portent, which can provide inspiration for subjects. 

How to promote your blog: blogging to grow business 

Once you start posting content on your blog, the next step is to make people aware of it by using: 

  • Social media 

The first way to promote your blog is by sharing it on your social media. This will keep your followers engaged, drive web traffic, and attract new followers and potential customers. 

Your social media pages should be central to your marketing efforts. They should include up-to-date information about your business and a company logo. If you don’t have a suitable logo, you can create one using a free online tool like LogoCreator.

Once you’ve done this, you can start promoting your posts and adding content on a regular basis. Make sure you join in with any discussions and answer any questions. 

  • Email campaigns 

Another option is email marketing. This is a powerful tool. Providing it’s used consistently, you can use email to amplify your brand message and get more people reading your blog. 

By using an email-sign up form on your website, you can build a list of subscribers that are already interested in your brand. After doing this, you can contact them directly and nurture strong relationships with them. 

  • Influencer marketing 

Influencer marketing has grown in popularity in recent years, with some companies spending huge chunks of their marketing budget on partnering with influencers online. You can use this technique to leverage the reputation and trust they have built to promote your own blog content. This can help you build awareness to large groups of people.