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Google Now Discounts All Reciprocal Links

Google Now Discounts All Reciprocal Links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

It’s been 7 years of much argument and discussions about exact numbers raised about Matt Cutts’ supposedly inaccurate statement that “excessive reciprocal links” generates punishments in Google’s Page Rank.

They keep asking, “How many Reciprocal Links can I use?” Many theories, differing opinions and no conclusion. Well I know the answer.

In the 40 years of my teaching career, I have always said that everything in excess is bad. Water, so essential, in excess, kills: swim alone, for a few days, in the middle of the Atlantic; or suffer from fluid retention in the body without using diuretics to see what happens to your blood pressure.

Well, here is the “x” of the question: what is excess? Anything that is disposable without harming you. In other words, excess is SUPERFLUOUS!

Measurable Improvement

Anything that doesn’t add real, measurable improvement to you is superfluous. The other day I heard a room decorator comment that everything that draws more attention than the object shown is pretentious; and the pretentious is corny. She did not mean that, to display a bouquet of roses, for example, one should not use a beautiful vase on a pedestal covered with a lacy tablecloth.

In my view, the pretension appears when the jug is something like a Ming piece, or the towel is a centuries-old lace, very valuable. Then, the highlighted object would no longer be the bouquet. Imagine you arrive at a friend’s house and she tells you: – Look at the roses I got from my boyfriend! Then you look and fall in love with the vase or the fabric. He doesn’t even notice the freshness of the plants or their aroma. What was valued?

To expose the vase, a simple arrangement to complement. To expose the towel, an elegant but modest vase, with a discreet floral arrangement. But to show off the bouquet, a white tablecloth on a coffee table would be perfect.Thus, the bouquet would be properly valued and the love represented by the flowers would be highlighted. Focus.

That’s what they say, nobles don’t expose wealth, they expose class.

So I came to my personal conception: excess is anything that proves to be more important than the main object – in this case, what we want to be seen.

By exchanging links indiscriminately, advertising on your car website, for example, a toilet paper company, another slab fencing, another business telephone equipment, you have lost focus. No one will visit your advertisements. Nor will you receive visits from those sites. Of course, your site cannot be valued commercially, in addition to devaluing others, as none of them sends visitors. Nor visits, no business – that’s the dogma. Nor traffic, no Page Rank – it’s the ranking principle. No rating, no credibility – that’s life.

Good Positioning

On the other hand, if you advertise all your competitors, one of two things: either you are “The Best” and can snub it, or you want to “ride” on the fame of others. How many are professional and how many of low quality? Without criteria, how is your credibility? And this CREDIBILITY is the key word for good positioning.

Black hat techniques are condemned precisely because they  attempts to cheat the machine. But the machine is programmed by humans, to serve humans, never forget. Algorithms  being improved more and more to prevent these tricks from passing through machines and search engines presenting low quality sites or dubious intentions before the really serious ones.

So Google, Bing and Yahoo are leaders because they excel in their own CREDIBILITY.That’s why they can’t accept that elementary tricks like auto surf programs and biz-rotators take someone to unmerited positions. They create, adapt and modify their programs so that the QUALITY and CONTENT  recognized by crawlers and spiders.