Now Content marketing have been extremely popular in the last few years, because the customer accusation model has changed. Content marketing is a very to strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to drive profitable customer action.
Now this definition might have sounded very complicated but in simple words content marketing is all about creating content so that you can provide value to your prospective customers. So lets say, in my case I am teaching digital marketing, now you guys consuming this free marketing content or some of you might liking the content, some of you might like my approach of delivering lecture, so if in the future if I create a paid course and I send it to you guys so you might just purchased the product because I have already given you so much free value so much free content so that is the power of content marketing giving value to your customers or rather prospective customers and showing them the benefits of joining your services if it’s a SAAS product (software-as-a-service) then I can give them a free trial,
I can give them comprehensive block post, I can give them free video course, similarly if i am an E-Commerce company I can create viral content, top 10 type listicle articles and then drive people so there are numerous ways of content marketing and especially in the last few years and also in the coming years content marketing will be extremely beneficial for businesses to drive customers, so we will be talking about this in the content marketing module where I also have any case studies for u.
Now lets talk about E-Mail marketing, another very important channel and another channel which I really love honestly over here specifically email marketing is not a popular companies are using but primary the blogger or the independent influences are not using emails to communicate with their audience, i am a strong believer of email marketing specially in the affiliate website i showed you guys the analytics for that email marketing is also forming a big chunk of revenue take the case of this Free digital marketing course how am I delivering you the lessons I am giving you all the lessons through email right!
So for me email marketing becomes extremely important for my business so email marketing is not just uploading a list of people to send them email and spam them it is much more complicated than that you also have to use specific tools, you also have to know the specific style of writing the emails creating trip sequences and all, So all that will be discussed in the email marketing module to make sure you watch that video as well till the end.
Web analytic is the process of analyzing the behavior of visitors to website I will be showing you the process of web analytics and how to use analytics for your advantage in the analytics module.
Now sales funnel is extremely important part for any business because the ultimate goal of a business to use digital marketing is to drive sales to make profit to sell a product or services to create sales funnel you have to have the knowledge of a comprehensive digital marketing approach you need to know all the vertex of digital marketing in order to create a profitable and successful sales funnel an ideal sequence of events someone goes through to go from traffic to repeat customer is the whole essence of sales funnels. its a system that adds and removes barrier for someone to become a customer, or repeat customer, when its appropriate, lets say Flipkart is selling mobiles so that they might even show adds on Facebook so you might have browsing the timeline and then you see a add from Flipkart, so you were not planing to visit Flipkart, you might not even know about new mobile launch but in the Ad you might see a new phone so you click on that ad you visit the website and you might even purchase. Sale Funnel have four important steps
now this might sound very complicated but in simple steps consider yourself as a customer and think through the journey of a customer to buy a product so first of all you need to make the customer aware of a product, like in my case I am giving you everything for free the Free digital marketing course so first of all you might have seen my Facebook advertisement or any other banner advertisement or any other website. so that is the awareness section. I am getting your attention because you don’t know me you don’t know who Hassan Zia is ? you don’t even know about my existence? so first of I need to make you aware. Second is to grab your interest now I am teaching everything for free!
Now this course is sold by various institutes for around 6000 to 7000 rupees per month now I am giving everything for free because I have an experience of 6 plus years. Now this! for a customer is interesting because thet don’t have to pay any money and their adding a very important in our unique skill in resume now comes the decision you are on my landing page where I am telling you that I am giving you this free course, these are the benefits ETC ETC and I’m asking you for your email address so you have a decision to make, either you can close the Tab or you can think about it, look at the benefits of learning digital marketing and you might even enter your email address. if you enter your email ID that will become an action you took and action.
So for me my sales funnel is first making you aware about my existence about my offer, then getting your interest, helping you make the decision of joining the digital marketing course and making you take the action of entering your email address. Very simple SALES FUNNEL! honestly this is not exactly sales funnel because I’m not selling you anything everything is free in this case.
Similarly you can correlated it with any product owner company, or service based company, first they have to Grab the attention or the awareness, then the interest, then the decision and then making the people buy their product or services the most expensive product the longer and more complicated sales funnel will be, because it’s harder to get someone to pay.
All of this might some confusing me trust me it’s not just keep watching the lessons ask about your doubts in the comments sections below or even in the Facebook group and soon you will become a digital marketing Pro
Another important are is Conversation Rate Optimization (CRO) this the most advanced concept of digital marketing but a very important one. Conversion rate Optimization helps you getting more out of your funnel. like in the last case we discussed about sales funnel I will again take my example here so here we have a landing page of digital marketing course lets say 100 people visit this page and out of these 100 people lets say 30 people put their email address here and subscribe for the course if I can get 50 people to subscribe for the same course instead of 30 then for the same cost I am getting more benefit write because I am already spending money to acquire 200 visitors so if more people are entering their email address that’s a better conversion rate for me.