Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.

Should I Use Relative or Absolute URLs?  | Absolute Links vs. Relative Links 

A well-thought out URL structure plays a crucial role in the success of your website’s promotion and the user experience. Do you need to set up every link on your site with absolute and relative formats? Which one is more effective? It is suggested to fully be aware of this issue as well as the possible consequences of using an improper way of structuring URLs.

What Is an Absolute URL | Absolute Links vs. Relative Links 

An absolute URL displays all information regarding the entire address of the page within the search engine, as well as all the steps you have to follow to reach the site, including the protocol and the domain. Such URLs can be searched from any place on the Internet and not only on one particular site.

Absolute links are non-flexible and cannot automatically adapt to the content of the page or any changes. Furthermore Absolute links are distinct. One page, document or even a directory on the internet are all accessible using one route.

What Is a Relative URL

The URL relative to the domain indicates the location you’re currently in. These addresses don’t contain information regarding the protocol or domain. They simply show a part of the route towards the webpage.

Relative URLs are based on the idea that the server knows where the webpage is. This means that Google assumes it knows the domain. Sometimes, this can lead to problems with search engines, directing users to pages that are not correct.

Relative URLs are great for platforms that are light. They can make managing websites easier. If you want to transfer an online resource into a different domain that have relatives automatically redirect you to the appropriate domain.

This kind of system isn’t appropriate for websites with a complicated architecture. If the website platform contains numerous categories, subcategories and products, the relative paths may reduce the significance of internal hyperlinks. Particularly if they’re not officially recognized. Find out more Canonical tag.

Relative Vs. Absolute URL

The primary difference between relative and absolute path is the fact that absolute URLs must contain an indication of domain for the website that is http://www. Relative links indicate the location of the file or point to the file’s name.

A relative URL is helpful on a website for transferring users from point to place within the domain.

Absolute links are great for sending the user to a webpage that isn’t on your server.

Pros and Cons of Relative URLs


  • Simple coding

Web developers usually simplify their lives by using links that are relative to their websites. When there are a lot of pages on a site it can be tedious and time-consuming to create the complete path for each. Instead, marking a specific point in the site map will clearly indicate that the page is on one particular server.

  • Rapid change of the site into functional

If you are using an exact URL to access every page on your site when it is necessary to move the site to a new domain there are certain issues that could arise. A huge number of URLs have to be changed to a new domain. By using relative URLs, you will solve this issue. The links in the relative list will immediately begin working on your new website, without having to encode each one independently.

  • Enhance download speed

Short URLs make pages load quicker. It’s a small speed improvement but you shouldn’t count on the relative URLs only. They can’t fix all the issues for a site that is slow loading of pages.

Dive deeper to make your website run faster. This can be done by examining the size and usage of the image


  • Duplicate pages

One relative URL can duplicate itself four times in absolute one:

  1. https://www.examplesite.com
  2. https://examplewebsite.com
  3. http: // www. examplewebsite.com
  4. http: //examplewebsite.com

If you do not define any of the URLs as canonical, each duplicate will be indexed by Google as a unique page. For you, these four pages are one domain, but for Google, these are four separate sites.

To avoid this, solve the server issues.

Check out of the four variants of the site domain, and identify the main one.

HTTPS is better than HTTP. Google talked about this. The search engine respects safe sites and immediately shows users that such a site can be trusted.


A secure connection ensures user security in three ways: User information cannot be stolen nor tracked.

Files are not damaged in transit.

HTTPS protects against hacker attacks and gives more confidence to visitors.

Not using www is better using it. It does nothing other than familiarizing the look of the address and increasing the length of the URL by four characters. This can have a subtle impact on SEO.In absolute links and relative links  not sure what to choose? For the main address of the web platform, it is better to choose the format https://examplewebsite.com and set redirects from others to it. This will give you more credibility from Google. Without www, the link is shorter and the search engine prefers addresses whose security is reinforced by the HTTPS protocol. More information in the article – HTTPS vs. HTTP. In fact, whichever address you choose, the main point is that all of them direct the user to the main version. If you do not choose one URL, then each of the pages of the site will open at four potential URLs. For promotion and optimization, this will not bring any benefit and all you can do is divide the effectiveness of the site by four. Another downside to getting into a situation like this is that Google has a limited crawl budget. This means that the search engine allocates a specific time that it is ready to spend on crawling resource links. As soon as it ends, Google considers its work to be done and you are left without ranking in search results with a complex site on your side. Duplicate content causes Google to waste time crawling the same page multiple times. Thesis instead of crawling and promoting other more important platform content. This is because the page has duplicated itself in several versions. Google won’t dig deep. It is important to adjust the site structure to the search engine standards and user experience. Stealing content

Relative URLs can help you save the hassle of re-encoding addresses to move of your production environment from the web-based production environment. In face absolute links and relative links if you utilize URLs that are relative to all the internal hyperlinks on the website, it could be easily stolen. The hacker can effortlessly transfer all the links over to the newly registered domain.


Following the modifications to the servers, ask the developers to change the relative paths into absolute ones. It is recommended to begin by putting the addresses into the navigation on the site. Be sure to change the internal link to prevent this. Once the conversion is completed Check the website for broken links and any relative URLs that are not yet there..

Deteriorating of linking Internal linking plays an important role on the site.